Digital Marketing Services

Planned Giving Microsites

Our microsites provide straightforward content in a minimalistic, streamlined design. You’ll appreciate the attention to detail we put into every project, from pixel-perfect graphics to engaging and persuasive copywriting. We believe that great digital marketing doesn’t have to be flashy or over the top – it should be honest and practical. Furthermore, our microsites are a fraction of traditional planned giving sites that are “clunky” and have many unused bells and whistles. Let us show you how it’s done!

There are two levels of website services that we can partner with you to design.

Estate Planning Tools Website

To answer the question of whether providing a “free will” drafting tool on your website will draft major gifts, as yourself this question:

How many of your major gift donors asked you for names of attorneys so they can draft their estate plans; how many of your major gift donors have asked you for a website to draft their will online? If your answer is by far the former rather than the latter, then why put your organization up to various risks by encouraging tools on your website for a donor to legally put their estate in their own hands implying no advice is necessary?

Many people overlook the potential risks of drafting their own will. Without the guidance of an experienced attorney, it can be difficult to ensure that your will is valid and enforceable. Additionally, do-it-yourself wills often lack the disposition of assets and important provisions, such as guardianship arrangements for minor children. As a result, it is always best to consult with an attorney when creating a last will and testament.

We’ve developed a web tool you can provide your donors with power estate planning tools. The purpose of is not to provide yet another free site to draft a last will and testament. While we have several helpful online tools, we believe that 99 out of 100 adults should hire a professional estate planning attorney. If your organization offers helpful tools and stops short of promoting online wills and trusts, you will see an increase in documented planned gifts without the significant risks you are exposing your organization to by offering such services. For more information about incorporating into your gift planning website, contact us.